Meet Alexandra "Alexa" Torres, founder and creative director of Care Identity, and the team that brings every brand to life.
Start Building
Alexa transforms healthcare visionaries into successful entrepreneurs. With 20 years of strategic design and sales expertise, she collaborates with each client to develop patient-focused brands and websites that inspire action and attract ideal patients. Backed by a skilled team but led personally by Alexa, each custom project combines proven business strategy with creative brand development. Together, we'll craft your distinctive brand story and bring your vision to reality.
May Be Wondering...
The Silver Hair Is Natural!
English & Español
The Story Behind Care Identity
- 2009 · The Beginning
- 2016 · Care Identity
- Today · Your Brand
The Beginning
Alexa's entrepreneurial journey began at 17, creating marketing materials for her father's real estate business. While pursuing her BFA in Interior Design at the Art Institute of Houston, she discovered an interest in graphic design when designing her graduation portfolio. After graduating in 2009, right into the heart of the recession, she turned a challenge into an opportunity and created her own company, originally named Xandr Interior Design & Renderings. Soon, other entrepreneurs were drawn to her distinctive style and asked her to create their websites and brands.
Care Identity Is Born
In 2016, when her cousin, Dr. Kissi Blackwell of Clarity Direct Care, launched a Direct Primary Care practice, Alexa discovered a perfect match for her expertise. Private-pay practices needed more than cookie-cutter websites. They needed brands as unique as the relationships they build with their patients. This insight led her to establish Care Identity.
Uniquely, Unmistakably You
Bilingual in English and Spanish, Alexa is known for her hands-on approach, marketing expertise, and uncanny ability to capture each practice's distinct personality in their brand. She believes that when healthcare entrepreneurs let their authentic selves shine through their brand, they naturally attract patients who share their values and vision.
Meet Our Team
You Design For The Client, Not Yourself!
Our Partners
